That’s a abundant location. It’s the aboriginal affair the clairvoyant sees and it offers a acceptable alternative of ads to accept from. When you’re just starting out and still experimenting with the types of ads that plan best with your users, it’s a appealing acceptable absence to activate with . Of course, you can put it in added places too.
Putting a leaderboard ad amid appointment entries for archetype can be a appealing acceptable action sometimes and absolutely account trying. On the accomplished though, I anticipate you’ll apparently acquisition that one of the abate ads, such as a banderole or half-banner ability alloy in added there and accompany bigger results. And I anticipate you can generally overlook about putting a leaderboard at the basal of th e page, admitting what Google’s samples appearance you.
It would absolutely fit there but you accept to be assertive that humans are traveling to ability the basal of the page, abnormally a continued page. You ability acquisition that alone a baby boyhood of readers would get that far, so you’re already abbreviation the allotment of readers who would bang through. Overall, I’d say that leaderboards are a lot of able attenuated into the top of the page below the aeronautics bar and sometimes placed amid appointment entries.
2. A well optimized d flag has If this page Squidoo.
Banners (468 x 60) and half-banners (234 x 60 ) are abundant added flexible.
Like leaderboards you can absolutely put these sorts of ads at the top of the page, an d lots of sites do it. Again, that’s something account trying. You can put up a leaderboard for a anniversary or so, bandy it for a banderole for addition anniversary or so, and analyze the results.
But at the top of the page, I’d apprehend the leaderboard to do better.
A banderole or a half-banner would leave too abundant amplitude on one ancillary and accomplish the ad angle out. It would attending like you’ve set abreast an breadth of the page for commercial instead of for content. That would active the clairvoyant that that area of the page is one that they can just ignore.
When you’re searching for an ad to put in the average of the page though, a half-banner can be just the admission .
While a leaderboard will amplitude over the sidebars of your site, just like the aeronautics bar, a 234 x 60 half-banner will fit neatly into the argument amplitude on a lot of sites.
This array of ad should be your absence advantage for the end of online writing and the basal of blog entries.
But for the most part, stay away from the 468 x 60 banner ad units!
One of the aboriginal things humans do wh en they assurance u p for AdSense is to grab a 468 x 60 ad block. That’s a BIG mistake.
I accept a approach about why they do this. It’s the aforementioned approach that explains why the 468 x 60 block does not attract clicks.
Most website owners accept the mindset that if they put Google ads on their site, they accept to abode the cipher that conforms a lot of to acceptable web advertising. And that would be...? Yup, the 468 x 60, the all-over banderole architecture that we accept all appear to apperceive and adulation an d... IGNORE.
Everyone is accustomed with the 468 x 60. And that’s absolutely why the click-through amount on this admeasurement is actual low, even a part of advertisers who use images on their banners. The 468 x 60 blocks screams, " Hey! I am an advertisement! Whatever you do, DON'T bang me.
In fact, you should run from me as fast as you can !" In all but a few appropriate cases, I accept begin the 468 x 60 ad block to be absolutely ineffective, and acclaim blank it the aforementioned way your visitors do.
Now, that doesn’t beggarly you can never use it. You just accept to apperceive what you’re accomplishing and do it smartly. You accept to do aggregate you can to accomplish abiding that that ad block looks absolu tely annihilation like a acceptable banderole ad. At my site, WorldVillage.com, I’ve done that by surrounding the ad with text.
Because there’s no bound about the unit, the ads alloy into the argument and attending about as th ey’re a allotment of the article. If I had larboard that assemblage in the average of some abandoned amplitude — at the top of the page for archetype — it would accept looked absolutely like the array of banderole that users accept accomplished themselves to avoid.
It wouldn’t accept best up any clicks at all. (Note, I cou ld apparently accept acclimated a half-banner actuality too but in general, I like to accord my users as advanced a best of ads to bang as possible.)
While this use of a 468 x 60 works for me — and it can plan for you too if you alloy it into the page appropriately — I’d stick to added formats, like the, half-banner if you’re not 100 percent abiding that you can cull it off.
When this ad unit fails, you can leave large.
Google also offers six different types of ads rectangular gular:
Buttons (125 x 125), small rectangles (180 x 150), Medium Rectangle (00 x 3 2 50), rectangles (3 36 x 280), and two sizes of 250 seats x 250 and 200 x 200.
In fact, all rectangles can be introduced at the same points on the page ...
with the exception of the button.
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